PRESS RELEASE
Office of the Police Chief
605 N. Capital Avenue
Idaho Falls, ID 83402
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FOR IMMEDIATE RELEASE
June 9, 2016
Idaho Falls Police Department Contact
Joelyn Hansen
Community Projects Coordinator/PIO
jhansen@idahofallsidaho.gov
“100 to Zero” Campaign to Begin Friday
Idaho Falls, ID – Summer months often bring great excitement with upcoming anticipation for
family vacations, holidays and those lazy days of summer. But, did you know that the 100 days
between Memorial and Labor Day holiday weekends claim the highest numbers of fatal automobile
crashes annually?
The Idaho Falls Police Department is partnering with the Idaho Office of Highway Safety between
June 10 and August 22 during the “100 to Zero” campaign to help combat distracted, impaired and
aggressive driving.
“We want to do all we can to make our roadways safe,” Idaho Falls Chief of Police Mark McBride
said. “There are so many driving behaviors that can be corrected that will reduce the number of
crashes within our city.”
Statistically, according to the Office of Highway Safety, a driver is more distracted and more
reckless in the summer months compared to the same driver in the winter months.
According to Idaho Office of Highway Safety 2014 statistics:
• Aggressive driving caused 48 percent or 10,624 crashes, including fatal and injury accidents, in
Idaho.
• Distracted driving caused 19 percent or 4,205 crashes, including fatal and injury accidents, in
Idaho.
• Fatalities resulting from impaired driving crashes decreased by 25 percent in Idaho. Though fatal
crashes resulting from impaired driving accounted for all fatalities.
Throughout the summer, the IFPD will be stepping up patrols – with the assistance of Office of
Highway Safety grant funding – periodically throughout the summer to enforce traffic laws and
educate the public on the harms of aggressive, distracted and impaired driving.
Aggressive driving includes ignoring traffic signals, speeding or tailgating, driving too fast for
conditions, weaving in and out of traffic, making improper lane changes, making hand and facial
gestures, screaming, and honking horns.
PRESS RELEASE
Office of the Police Chief
605 N. Capital Avenue
Idaho Falls, ID 83402
Follow the Idaho Falls Police Department on Facebook!
Distracted driving, such as eating, drinking, texting or talking on the phone while driving; is another
form of aggressive or at‐risk driving behavior.
Impaired driving is the act of unlawfully operating a motor‐vehicle under the influence of drugs
(including prescription medication) or alcohol.
For more information on highway safety, visit www.itd.idaho.gov.
Media Note: For additional information regarding this release, contact Joelyn Hansen.
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About Idaho Falls Police Department: The Idaho Falls Police Department strives to create an environment
free from crime and disorder through efficient service and valuable community collaboration. The dominant
values of the Idaho Falls Police Department are: (1) Integrity (2) Professionalism (3) Respect (4) and Trust.
Values are the most fundamental beliefs by which the organization operates. They serve as a foundation on
which leadership and management are provided and decisions are made. The values established by this
department are non‐negotiable, and are constantly held before the employees and the community. Learn more
on our website.